How to create a logo?

Logo Design is a visual identity of a company, brand, and business representative. A logo is a graphic mark, symbol, and company name. It should be simple and elegant, easy to understand, and unique. It may be meaningful. It helps to build a strong brand and reputation for its company and business representative. The logo should be designed in that way to convey a message to society and should be memorable. A logo design should have value, and carry a piece of good news to potential consumers and society. I will show you how to create a logo.

There are many ways to design a logo. First, a logogram is a mixture of text, images, or any icon. Second, a monogram is an overlapping of letters to make a logo. Third, a pictorial (logo symbol) is all about a graphic symbol, icons that represent your brand to the world. And last but not least, a combination mark is it combines a symbol and wordmark to represent your brand identity.

Why do you need a logo?

Your logo will immensely affect the initial feeling that your business will make in the market. It will give your clients information about your image and let them know whether it’s appropriate for them.

Since your logo is a particularly fundamental piece of your brand, you need to ensure that it’s done well. All your branding materials will have your logo on them. It’ll gaze back at your clients from your website, your branding, and your business cards. An efficient logo design and appropriate theme that represents the best value you are looking for. It will likewise establish a decent first impression and assist you with standing apart from the opposition.

Your brand logo is the first thing your customers will associate with a company, so you need to get it well. It should inspire and build confidence and trust in your customers. The hardest thing about the process of logo design is finding inspiration. So, here are some tips to make it easy. First, write down all your ideas whether it is good or bad. Secondly, think like an audience. Lastly, involve other people like your family, friends, and business partner. The more perspective, the better ideas, and thoughts will come.

What things to consider while designing a Logo & How to create a logo?

There are many things to consider regarding a logo design such as color, font, and icon for what type of design you want. How to create a logo. Color theory plays a vital role in designing a logo. There should be a maximum of two to three colors in logo design as it should be simple and easy. The color of the logo should seize the attention of the customers. They have emotions and ideas attached to them. In addition, different colors have different meanings. You can combine several colors to tell a complete brand color story, For this use a color wheel. The logo should be effective as it represents the brand, any business, and any individual. Pick the right typography (font) for your logo. There are four basic types of fonts Serif font, Sans serif, script, and display font. You can download free fonts from DaFont.

Colors & Font Family

Colors have an emotional impact on people and convey the brand’s identity. Here, is a list of some colors and their effects:

• Blue – Trust & Loyalty
• White – Cleanliness
• Green – Growth & Health
• Red – Excitement
• Black – Power & Strength
• Purple – Creative
• Orange – Happy & Friendliness
• Yellow – Warmth

Fonts are equally important just like colors, the fonts also convey the brand’s character for designers and businesses, understanding of font concept is both how important a brand is and the way people will see it. Below, are six major different font groups:

1. Serif – Trustworthy & Stability (Eg. Wikipedia, Dior, Rolex)
2. Sans Serif – Open & Friendly (Eg. Nike, Apple, Facebook)
3. Slab Serif – Strong & Powerful (Eg. Sony, Volvo, Honda)
4. Modern Sans Serif – Futuristic & Elegant (Eg. Calvin Klein, Google, Netflix)
5. Script – Creative, Fun & Childlike (Eg. Disney, Pinterest, Coca-Cola)
6. Display – Novel, Unique & Adoptable (Eg. Yahoo, NASA, Subway)

When you are designing a logo what you should not do? Don’t make it complicated. Keep it simple. Simplicity is key for a memorable logo. Don’t be too trendy. Trends are fantastic but fluctuate too. You can design logos in CorelDraw, Canva, and Adobe Illustrator.

Hence, a logo design should be able to display your personality. Without the logo, your identity cannot be noticeable in the market. A good logo reflects your brand identity and works at any size and anywhere.